Sangram Jena
Founder of SocialView. He works on the part most software projects skip — understanding how a business actually runs before deciding what to build.
The work
Most businesses do not have a software problem to begin with. They have a process that grew by hand — a register here, a WhatsApp group there, one person who remembers everything.
Sangram starts there. He sits with the owner and with the people at the counter, the store and the dispatch desk, and writes down how work actually moves — including the parts nobody documents. Only then does the question of software come up: which parts are a module that already exists, which parts need building, and which parts should not be software at all.
That is the difference between a system a team uses every day and one that gets abandoned in the third month. His work does not end at delivery either — he stays with the rollout through training, the first messy weeks, and the changes a business asks for once it sees what the software can do.
Where he specialises
Consulting first, software second. Each of these is a stage where a project is usually won or lost.
Reading the business
Mapping a process end to end before any product is chosen — what gets written down, what gets remembered, where work waits, and who actually decides.
Fitting CRM and ERP
Deciding which modules a business genuinely needs and which it is being sold. A smaller system that matches the process beats a large one that fights it.
Scoping custom software
When nothing off-the-shelf fits, turning the process into a specification a business owner can read and sign — modules, roles, and what each screen must do.
Running the rollout
Pilot on one branch with real data, then the rest with training for each role. Adoption is planned, not hoped for.
Staying after go-live
Businesses change and the software has to keep up. New reports, new rules, new branches — handled by someone who already knows the setup.
BNI and the Odisha business community
Sangram is a member of BNI in Odisha, where business owners meet every week and pass work to people they have seen deliver.
That matters for how SocialView works. Most of what comes in arrives through someone who has already worked with him, which means the first conversation usually starts with a real operational problem rather than a sales pitch — and it means the work has to hold up in a room where everyone knows everyone.
Start with a
conversation.
Tell him how orders, stock or follow-ups move through your business today. The first discussion is about your process, not a product demo.