SocialView

Enterprise CRM and ERP,
built to your process.

We ship working systems for jewellery retail, manufacturing, distribution, real estate and broadband — and the custom software around them when nothing off-the-shelf fits.

Running in production today
  • Multi-branch retail ERP
  • Jewellery ERP with gold fixing
  • WhatsApp CRM
  • Auto dialer and call desk
  • Property and lease management

Three ways we work

Most businesses need one of these. Plenty need all three, wired together so a sale on the shop floor and a follow-up on WhatsApp are the same record.

Customer side

CRM

Leads, conversations and follow-ups in one place — WhatsApp first, because that is where your customers already reply.

  • Shared inbox with per-agent numbers and routing
  • Automations that answer, qualify and hand off
  • Broadcasts with real delivery accounting
  • Auto dialer, call logs and scheduled callbacks
  • Lead capture from IndiaMART, ads and forms
Operations side

ERP

Masters, sales, purchase, stock and ledgers — with the branch, batch and rate rules your industry actually has.

  • Multi-branch ledgers and per-branch numbering
  • Stock, batches and rate charts
  • GST-ready invoicing and reports
  • Roles enforced in the database, not just the screen
When the process is the product

Custom software

Some work does not fit a product. A dealer portal, a field app, a billing engine for a broadband network, a booking flow that takes payment. We build those the same way — to your process, on your data.

  • Dealer and distributor portals
  • Field and technician apps
  • Subscriber billing and plan management
  • Booking, scheduling and payments
  • Integrations: WhatsApp Cloud API, SIP telephony, Razorpay, Google Sheets
  • Reporting and owner dashboards

The module index

Everything here is built and running somewhere. A rollout starts by picking from this list, not by scoping from zero.

Conversations 12

  • Shared inbox
  • Contacts and tags
  • Quick replies
  • Departments and routing
  • Flows and automation
  • Broadcasts
  • Message templates
  • Team chat
  • Task board
  • Agent scorecards
  • Audit log
  • Role permissions

Sales and money 8

  • Pipelines and deals
  • Loss reasons and sources
  • Quotations
  • Invoicing
  • Payment dues and reminders
  • Wallet and credits
  • Subscriptions and auto-pay
  • Per-tenant pricing

Calling 6

  • Auto dialer campaigns
  • Click to call
  • Per-agent call logs
  • Scheduled callbacks
  • Calling window rules
  • Recordings

Operations 7

  • Item and party masters
  • Sales and purchase
  • Stock and batches
  • Multi-branch ledger
  • Branch-wise numbering
  • Loyalty points
  • Reports and exports

Industry modules 5

  • Gold fixing and unfixing
  • Property, units and leases
  • Rent and maintenance
  • HR, attendance and payroll inputs
  • Subscriber billing

Platform 6

  • Multi-tenant isolation
  • Single active session
  • Support impersonation
  • Public API
  • Android app
  • Nightly backups

How a build runs

Five stages. You see working software at stage three, not at the end.

1

Walkthrough

We sit with the people doing the work — the counter, the store, the dispatch desk — not only the owner. What gets written on paper today is what the software has to replace.

2

Specification

Modules, roles, and what each screen must do, written down in plain language. You sign it before anything is built, and it stays the reference through the project.

3

Pilot

One branch, one team, real data. Short cycles, changes made while you watch. This is where a process problem surfaces — cheaply.

4

Rollout

The remaining branches and teams, with training for each role and your historical data migrated in.

5

Support

Businesses change and so does the software. New modules, new reports, new rules — on a retainer, with a named person who knows your setup.

Where these systems run

Each of these needed rules a generic product does not have. That is usually the reason a business calls us.

IndustryWhat the system handles
Jewellery retailMulti-branch stock, gold rate and fixing, karigar issue and return, customer ledgers
Manufacturing and distributionOrders to dispatch, stock and batches, party ledgers, dealer portals
Retail chainsBranch-wise sales, cash and stock control, loyalty, owner reporting
Real estateProperties, units and leases, rent collection, maintenance tickets
Broadband and ISPSubscriber plans and billing, field tickets, collection follow-ups
Clinics and servicesAppointments, records, reminders and payment follow-up

How it is built

The parts of an enterprise system that are hard to retrofit — access control, audit, billing accuracy — are decided at the start here.

Access rules live in the database

Row-level security in Postgres decides what each user can read and write. A missing check in the interface cannot leak another branch's data.

Every action is on the record

Deletes, imports, exports and edits are written to an audit log with the user and time, so a question about what happened has an answer.

WhatsApp and telephony wired in directly

Official WhatsApp Cloud API for messaging and SIP trunking for calls — no browser automation that breaks when something updates.

Your cloud or ours

Deployed to your own servers or hosted by us, with an Indian data region and nightly backups either way.

Tell us what your
day looks like.

Describe how orders, stock or follow-ups move through your business right now. We will tell you what is a module we already have, what needs building, and roughly what each costs — before anyone talks about a contract.